[vc_row css=”.vc_custom_1586197115242{margin-top: 30px !important;}”][vc_column][vc_column_text]Our expert speakers, generously share their knowledge in specialized fields such as science-innovation-medicine-technique-art, and many more trendin topic.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
James
Dorsey
Journalist, Researcher
Biography
Well-known journalist James Dorsey is a renowned Middle East specialist. Reporting on current affairs from Turkey for many years, Dorsey’s journalism career keeps going from strength to strength.
A well-known journalist in the Middle East, Dorsey writes for Hurriyet Daily News, The Huffington Post and The Daily Independent. Dorsey is a Western Asia senior fellow at the S. Rajaratnam School of International Studies (RSIS) at Nanyang Technical University in Singapore. He is currently working on a book that will share the title of his widely acclaimed and quoted blog “The Turbulent World of Middle Eastern Soccer.” Dorsey also sits on the executive board of the “Institute of Fan Culture” at Wuerzburg University.
As a prolific journalist, James Dorsey has become one of the most well-known writers in the Middle East. Dorsey has also been complementing his career in journalism with other roles for a while now. He writes an influential blog, where he looks at the Middle East’s soccer industry. He was the mentor to Klaus Schwab when he was the executive chairman of the Middle East and North Africa Summits of the World Economic Forum, held in Casablanca, Amman and Cairo between 1995 and 2004. He provided media training sessions for senior managers and important figures, including Bosnia and Herzegovina’s Minister of Foreign Trade and his senior staff, as well as teams working for the World Water Forum and the World Bank Institute. He has conducted seminars in many countries, including Jordan, Iraq, UAE, Egypt, Morocco, Turkey, South Africa, Ethiopia, Mali, Kenya, India, Bangladesh, Nepal, France, Venezuela, Brazil, Peru and Argentina. In September 2011, he was the moderator at the Singapore International Community Engagement Conference and in September 2012 he gave the opening speech at the 20th EU Conference on Sports Management, held in Aalborg, Denmark.
Who is James Dorsey?
James Dorsey studied economics at Amsterdam University and Tropical Agriculture at Wageningen Agriculture University. His 40-year career in journalism and consulting has taken him all around the world. Between 1983 and 1987, he worked for United Press International as the bureau chief in Athens, Ankara and Jerusalem and the senior correspondent in the Middle East and London offices. Between 1987 and 1991, he worked as a Washington-based diplomatic and national security affairs correspondent for Washington Times. Between 1993 and 2003, he worked for The Wall Street Journal as the senior correspondent for the Middle East, Central Asia and the Balkans, Istanbul, Amsterdam and Riyadh. Dorsey lived in Istanbul for a long time during this period and he reported on current affairs from Istanbul. Dorsey speaks English, German, Spanish and Dutch fluently, and has a theoretical knowledge of Arabic, Turkish, French and Hebrew grammar.
Speech Topics
• Life in the Middle East, Turkey – Middle East Relations
• “Fan Club” management in politics and sports
• Security – soldier – civilian relations
• Political and economic analysis
• Sports and the economy of sports
• Relations between sports and politics
• Sexism in sports
• International politics and relations
• Macro interpretation of mass movements
• The Olympics, F1 – “mega events” and their effect on countries
• Media relations
Bihter
Ayyıldız
Lüks Marka Danışmanı
Biyografi
Bihter Ayyıldız, iletişim dalında farklı şapkaları olan bir reklamcı, gazeteci, danışman ve pazarlama uzmanı. Fransa’da aldığı sanat tarihi eğitiminin ardından, reklam sektöründen marka iletişimi tecrübelerini lüks markaların iletişimlerinde kullanmak üzere sektör değiştirdi. Moda ve lüks marka severlerin yakından takip ettiği Ayyıldız, önemli markaların yol arkadaşı. Profesyonel hayatına gazetecilikle başlayıp stratejik pazarlama danışmanlığı yapan Ayyıldız, son zamanlarda yoğun mesai harcadığı influence marketing ve uzantısı olan Love and Hate Marketing’le pazarlama iletişiminin sınırlarını zorluyor.
Bihter Ayyıldız, Saint Benoit Fransız Lisesi’ni bitirdikten sonra, Fransa’da Charles de Gaulle-Lille Üniversitesi’nde sanat tarihi eğitimi aldı. Fransa’da bulunduğu süre zarfında Paris’te Latin-Jockey Tour’da VIP incoming yönetimi ve Nice’de Cigale Orientale adlı firmada özel davet organizasyonlarına imza attı. Lüksün ve modanın anavatanı olan Fransa’da geçirdiği yıllar profesyonel hayatını şekillendirmesine de katkıda bulundu. Türkiye’ye döndüğünde MARKA Reklam Ajansı ile başlayan kariyerine Balizza ile devam etti. Ardından Tiffany & Co., Omega, Montegrappa, Jaquet Droz, Davidoff, Pequignet, Montblanc gibi dünyanın en değerli lüks ve mücevher markalarının pazarlama ve PR yönetimini üstlendi.
Aynı zamanda Vatan Gazetesi hafta sonu ekleri Bizim Kahve ve Vatan Pazar’ın yanı sıra Milliyet’te köşe yazarlığı yapan Bihter Ayyıldız,Tempo, XOXO ve Luxos gibi dergilere de yazılar yazdı.
2020 yılının başında kurduğu BA Projectz’in çatısı altında global ölçekli lüks markalara ve kültür sanat projelerine stratejik danışmanlık vermektedir. Güncel haber sitesi www.plumemag.com ‘un da kurucusu olan Bihter Ayyıldız’ın uzmanlık alanı Sürdürülebilir marka ve iletişim stratejileridir. Konuşmalarında da lüks kavramını ele alan, lüksün tarihteki yolculuğuna dikkat çeken Ayyıldız, stil sahibi olmanın püf noktalarını, trendlere dair bilgiler aktarıyor.
Konuşma Konuları
- Influencer Marketing
- Influencer İletişimi
- Love and Hate Marketing
Lüksün tanımı değişiyor peki ya kendisi?
Alışılagelen lüksün tanımı değişiyor. Deneyim ve duygusal etkileşim ise, en katı kurallara sahip köklü markaların kilit noktasına dönüşmüş durumda. Dijital iletişimde yenilikçi olup, mağaza içi deneyimde öncü adımlar atan markalar yerini koruyor. Lüks tüketicisi çok üstün kalite malzeme ve essiz tasarım kadar samimi bir içerik iletişimi de arıyor.
- Dijital çağda lüks perakendecilik
Günümüzde dijitalleşme her yere nüfuz etti. Moda dünyası da bundan nasibini aldı. Tüketim artık dijital kanallar aracılığıyla gerçekleştiriliyor. Eğer bu kanallar aracılığıyla da müşteriye dokunmazsanız yok olup gidersiniz.
- Stil sahibi doğamayız ama olabiliriz
Audrey Hepburn ve Grace Kelly gibi bir ikonu kopyalayarak ya da stil danışmanlarıyla çalışıp başkasının hayal gücünün, zekasının ve zevkinin yansıması olan parçaları üzerinde taşıyarak stil sahibi olunur mu? Yoksa stil sahibi olmak kişinin genetik kodlarında mı vardır?
- Gardıropta “Top Ten”
Yıllar değişse de gardırobun değişmeyen ikonik parçaları neler olmalı? Hangi parçalarla zamansız bir şıklık yaşamanız mümkün.
- Sanat ve lüks: Markaların bitmeyen aşkı
Lüks markaların sanatçılarla olan iş birlikleri lüks tüketicisinin her zaman çok olumlu cevap verdiği bir formül. Fakat çok sık tekrarlandığı zaman, ticari algıya neden olup, müşteri gözünde sorgulanan bir alan olmaya da açık.
- Sadeleşme/100 ürünle yaşanır mı?
Sahip olduklarımızın bizi esir almasını daha çok dile getirdiğimiz dönemde, azalarak çoğalmak konusu üzerine düşünceler tartışmaya çok açık.
- İşte bunlar hep lüks…
Yüzyılı aşan hatta bazıları neredeyse 2 asra yaklaşan markaların da dünyanın dört bir yanındaki taleplere cevap vermek için üretim ağlarını geliştirmesi aynı ürüne gereğinden fazla kişinin sahip olabilme fırsatını doğurdu.
- Çağdaş Moda – Kavramsal Moda
Moda artık sadece tasarım ve kumaştan ibaret değil. Tüm bunların yerine çağdaş sanatta olduğu gibi fikir aldı.
- Marka olmak ya da olmamak
Marka olunmaz doğulur diyebiliriz. Bir markanın sadece ürünlerinin kalitesi ve popülaritesi o markanın değerini maalesef belirleyemiyor. Günü doğru değerlendiren ve geleceğe yatıran markalar dışındakilerin pek şansı olmayan bir dönemdeyiz.
- Doğru parçalara yatırım (Minimum parça maksimum şıklık)
Eskilerin bir sözü vardır: Nicelik değil, nitelik önemlidir. İngilizler de “Ucuz ürün alacak kadar zengin değilim”, derler. Bu sözler boşuna söylenmiş değil. Doğru ve sürdürülebilir bir gardırop kendinize yapacağınız en iyi yatırımlardan biri. Ve bunu çok az parçayla yapmak mümkün.
Videolar
Hakan
Güldağ
Journalist, Writer
Biography
Hakan Güldağ is a name that has been promoted to management by stepping up one by one in the journalism profession. Dünya Newspaper Editor-in-Chief Hakan Güldağ gives remarkable speeches Turkey’s economy, economics journalism, freedom of press and journalism.
Güldağ’s acquaintance with publishing dates back to 1985, he has strong news sources with its up-to-date information and equipment especially in production, agriculture and services in Anatolia, holds the pulse of the country in terms of sectors and business lines. He is known for his accuracy in his analysis .
He served as the Secretary General of the Istanbul Branch of the Economics Reporters Association. In 2005, he was elected to Brussels-based European Economic Press Federation (EBP) Executive Committee Member. Since October 2010, Turkey Journalists Association of Vocational Monitoring Committee members and Turkey Media and Communications Assembly of Turkey (TOBB MIM) serves as President.
Celal
Seçkin
Management Consultant, EFQM Trainer and EFQM Assessor
Biography
Celal Seçkin is a graduate of Electrical and Electronics Engineering Department of the Middle East Technical University, Ankara, Turkey. He worked as an engineer and manager in PTT ARLA (TELETAŞ) and Siemens for 17 years.
He has undergone a variety of business excellence, management and leadership training programmes and has attended many national and international symposia, congresses and forums in the field of quality and organisational excellence as speaker, moderator and organiser
He worked at Turkish Society for Quality (KalDer) in 1998-2000, as Manager of the National Quality Awards Program and four years at the European Foundation for Quality Management (EFQM) in Oct 2000-Dec 2004, as Manager of the European Quality Awards Program (now known as EFQM Excellence Award) and worked as part of the development team for the EFQM recognition scheme “EFQM Levels of Excellence”, revision of EFQM Model and development of EFQM training programs.
As a qualified EFQM Excellence Assessment Team leader, he has participated and led numerous organisational excellence assessments both in public and private sectors in many countries. As a member of the EFQM Faculty, he has trained many hundreds of assessors in many countries.
Celal Seçkin is founder of Seçkin Consulting and Training Co. Ltd, a Turkey-based company in management consultancy covering organisational performance management, internal/external assessments, leadership, change management, strategic planning, process management, continuous improvement and teamwork.
He took part as an instructor in Professional certification programs jointly organised by KalDer and Bosphorus, Sabancı and Okan Universities.
He is highly motivated for continuous learning and passionate for working in multi-cultural environments and believes that the EFQM Excellence Approach is one of the key aspects that will contribute to a better future for human being.
Speech Topics
Stories of (Un)success in Corporate Excellence
What are similar about well-managed institutions? What are the barriers or facilitator en route to corporate excellence?
Sustainability, leadership and adaptation to change in corporate excellence.
Sharing of experience on corporate excellence.
Corporate Mirror: Self-evaluation; but how?
Why self-evaluation? How to ensure objectivity, fairness and clarity in self-evaluation? What are the strengths and areas of improvement available for determination by self-evaluation? How to benefit from the results of self-evaluation? What are the basic elements in designing the improvement process?
Diving Power Behind the Process of Change of Institutions: Leadership
What is the impact of leadership in corporate management, change processes and success? How to evaluate the relations between corporate culture, values & ethical perspective and leadership? What are the basic features of a successful leader’s profile? How to meet the expectations of the stakeholders and manage the relations as a leader?
How To Act at Inevitable Junctions: Change Management
The feeling of the need for change. Resistance and adaptation to change.
The role of leaders and leadership in the process of change. Corporate culture, values and change.
Management of change process. Role of stakeholders in change management.
That’s Life, But It’s Not Inevitable: Innovation
Why innovation? A need? A luxury? A requirement? A trend? A hobby? Making a difference? How? Relations with corporate culture and management approach. Examples of failure in innovation… Barriers, facilitators. Sustainability in innovation.
Let’s Work, Search, Understand and Solve Together: Moderation, Workshops, Management and Design of Search Conferences
Workshops on certain areas of focus for performance improvement and a better and more effective management approach?
Strategic planning.
Process management.
Employee satisfaction.
Customer satisfaction.
Social responsibility.
Change management.
Sustainability.
Ethics, corporate culture, values etc.
Gül
İrepoğlu
Architect, Art Historian, Writer
Biography
Prof. Dr. Gül İrepoğlu studied architecture at the Istanbul State Academy of Fine Arts. When she was a doctoral student, she started to work as an assistant at the Department of Art History, Faculty of Letters in Istanbul University. She completed her doctorate in 1984. She became an associate professor in 1991, a full professor in 1997. She gave her classes on “the Renaissance Art”, “Baroque Art”, “Neoclassic and Romantic Art”, “European Art in the 19th century”, “Ottoman Art in Westernization” “Comparative History on Art” and “Ottoman Miniature Art”.
Prof. İrepoğlu retired from Istanbul University after she served 26 years. She has numerous publications on the Painting Art in the 18th – 20th centuries, Portrait of Ottoman Sultans, Artistic relationship between East and West and History of Jewelry.
Prof. İrepoğlu is the board member of UNESCO Turkish National Commission as well as the chairperson of special committee of Cultural Heritage. She is also the trustee and the chairperson of TAÇ foundation (Türkiye Anıt Çevre Turizm Değerlerini Koruma Vakfı). She has prepared and presented television programs “Şehir Mekân” and “Sanat Mekân” on TRT2 between 2005 and 2007. Prof. İrepoğlu is also a fiction writer and has published many books such as: “Gölgemi Bıraktım Lale Bahçelerinde” (2004), “Cariye” (2007). She has given conferences in Turkey and abroad.
Selected books:
Feyhaman Duran, (Istanbul 1986).
Levnî, Nakış-Şiir-Renk / Levnî, Painting Poetry colour, (Istanbul 1999).
Padişahın portresi: Tesavir-i Ali Osman / The Sultan′s Portrait, Picturing the House of Osman, (as co author), (Istanbul 2000).
Lale Devri′nin bir Görgü Tanığı: Jean-Baptiste Vanmour/ An Eyewitness Of The Tulip Era: Jean-Baptiste Vanmour, (Istanbul 2003).
Gölgemi Bıraktım Lale Bahçelerinde, (Istanbul 2004).
Zeki Faik İzer, (Istanbul 2005).
Cariye, (Istanbul 2007).
Akan
Abdula
Brand Consultant, Digital Strategist
Biography
Marketing professional with more than 17 years of work experience in advertising, marketing strategies, brand management and market research.
Founder of FutureBright Group of Companies (Istanbul&Dubai): FutureBright Research, Behavior Institute, ZMET Institute, House of Impact & Pure Input .
FutureBright Group of companies serve more than 400 global&local brands.
Outside of work he is often quoted by the media, speaks at several conferences a year and writes for marketing periodicals.
He joined Bilgi University, where he is currently instructing on Consumer Psychology and Behaviour to graduate students.
His strategic thinking was covered by many world known periodicals and newspapers, among which UK’s Famous Daily Telegraph.
He is a multiple Golden Effie receiver.
Yıldız
Özer
Dijital Pazarlama Uzmanı, Kurucu Fooders
Biyografi
Yıldız Burçin Özer, Stratejik Planlama, İnternet Pazarlama ve Online Marka Yönetimi Uzmanı. Satışın 10 emri internet, internet, internet… diyor. Yeni dönem markalara yeni olanaklar, yeni zorunluluklar, yeni eğilimler sunuyor. Sunuyor diyoruz aslında zorunlu kılıyor demeyi yumuşatmak istiyoruz.
Dijital iletişim, dijital pazarlama
“Dijital iletişim tüketiciyi can evinden vurmak zorunda” diyor Özer, “…gün, marka algısı ve tüketici, ürünü marka üzerinden tercih ediyor.” diye ekliyor.
Lisans eğitimini İngiltere’de, “University of Kent”te, İletişim (“Communications & Image Studies” – İletişim, İmajların ve Yeni Medyanın Toplum üzerindeki etkisi) alanında tamamlayan Yıldız Özer, 2000’li yılların başında yaygınlaşan internet kullanımı ile birlikte profesyonel kariyerini farklı bir yöne evriltti.
Stratejik planlama
İş hayatına Total İletişim’de reklam dünyasının önde gelen kurum ve reklamcılarıyla çalışarak başlayan Özer, takiben Saatchi & Saatchi Güzel Sanatlar’da büyük markaların stratejik planlama uzmanı olarak görev yaptı. Kariyerini yıllarca stratejik planlamasında destek verdiği reklam veren tarafında sürdürme kararı alarak, Türkiye’nin lider internet portali Mynet ile yolunu kesiştirdi. Kurum tarafında, uluslararası markanın içinde çoklu ve çeşitli ürün strateji yapılanmasını Yıldız Holding bünyesinde deneyimledi. Türkiye’de internet pazarlamasını en etkin kullanan şirketlerden biri olan Yıldız Holding çatısı altında, lokal ve uluslararası birçok markanın yeni pazarlama iletişimi dünyasına hızla adapte olabilmesi ve liderliğini devam ettirebilmesi için dijital stratejiler geliştirip, teknoloji odaklı projeleri hayata geçirdi. Sürekli değişim gösteren dinamik ortamlarda, dijital pazarlama stratejilerinden sorumlu üst düzey rollerde uzun yıllar çalıştı.
2014-2018 yılları arasında, internet sektörünün tek meslek örgütü IAB Türkiye’nin (Internet Advertising Bureau) internet pazarlama grubunda aktif görev alarak, çeşitli projelere katkı sağladı.
Konuşma Konuları
- Tek Yol Dijital, İleri; Reklamın Yeni Yüzü
- Dijital 10 Emirle Emrediyor: Meşhur Marka Ol
Eren
Kantarlı
Vice President, Google Turkey
Biography
After a thriving life as a student, Kantarlı started his career in sales at Procter and Gamble and started to work for Google’s office in Turkey in 2007. In this term, he was assigned as the project leader for many digital marketing, consumer and commercial marketing projects in Turkey, Greece and Russia. Until 2011, he managed the marketing budgets of more than 45 countries and then, he was transferred to Google’s headquarters in California. He worked in product marketing of Google Offers and ‘Wallet’, a digital wallet service. Kantarlı also served as marketing consultant and manager at the Silicon Valley and currently serves as Senior Marketing Manager at Google Fiber. Significant products Kantarlı was involved in include Google Maps, Android Pay and Google Fiber.
Eren Kantarlı says that his dream is to return to Turkey and make use of the knowledge and experience he gained at the Silicon Valley.
Eren Kantarlı is also a professional sailor who competes at globally-known regattas including Rolex Big Boat Regatta and J24 Western Regionals.
Who is Eren Kantarlı?
Eren Kantarlı, born in 1981 in Ankara, was graduated as the first of his class from Ege University’s International Relations Department. He has an MBA in International Marketing from MDH Master Academy in Sweden and in Marketing Management from UCD Michael Smurfit Business School in Ireland. Eren Kantarlı has a professional career in many well-known global companies and currently works for Google Fiber as the Senior Marketing Manager.
Speech Topics
- Marketing communication
- Creative marketing
- Product marketing
- Product management
- Motivation
- Silicon Valley and how it is different from Turkey
- Entrepreneurship
- Personal success story
- Programmatic media
- Technology for the greater good
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